Over the past decade, the use of mobile apps has witnessed exponential growth worldwide. In 2023, the number of smartphone users is expected to reach approximately 5.25 billion, with an estimated 1.4 billion smartphones sold in 2022.
From promoting brand awareness to gaining deeper insights into consumer behavior, the potential utility offered by mobile apps knows no bounds. We will tell you what benefits apps for business can bring.
#1 Direct Channel
The marketing department of your business can greatly benefit from a custom mobile app. A notable advantage that digital marketers enjoy when businesses adopt mobile technology is direct access to user information. The data collected from user sessions and entry points into your app can significantly enhance your marketing campaigns. Moreover, an app enables effective content delivery to users, surpassing traditional marketing channels. Going mobile allows you to provide the best offers to consumers with just a touch, irrespective of your marketing strategy or goals.
Remember that mobile applications and social networks are far from the only ways to communicate with users. You can use online fax, which is especially useful for reaching business clients. Let’s think, can I send fax from iPhone without major technical difficulties? Yes, you can send a fax through the fax app. You don’t even need to know the company’s fax number, as technology allows you to send documents just by knowing the company name.
#2 Build a Brand
A mobile app can assist your business in constructing a more robust brand. Using design and an effective communication strategy, a mobile app functions as a perpetually present brand ambassador. Furthermore, it ensures the timely provision of the desired service to customers, thereby enabling your company to consistently fulfill its brand promise.
Leveraging data from the app, you can gain a better understanding of your target audience and enhance your brand accordingly. For instance, if app users frequently raise the same issue in your app’s customer forum, you can utilize that information to enhance the quality of your product or service.
#3 Strengthen Customer Relationships
Consumers prefer saving time by shopping on their phones, with most smartphone users favoring mobile apps over websites. The share of mobile application payments is projected to rise from 41.8% in 2019 to 52.2% in 2023. This highlights the value of a custom mobile app to cater to customer needs. Your customers no longer desire to wait for website loading; they seek fast, easy access to your business at their fingertips. To provide immediate information and services, a custom app serves as an effective solution. Apps also serve as engagement tools, enabling brands to offer app-only campaigns and deals that encourage interaction. Loyalty programs, like Starbucks’ reward scheme, aid in attracting and retaining customers, while collectively building and strengthening customer relationships.
#4 Boost Profits
Customers find mobile apps to be a personalized shopping experience that simplifies the purchasing process and boosts sales. A prime example is Domino’s Pizza app, which saw a remarkable 28% increase in sales within the first six months of launch in the UK alone. Today, the app accounts for 52% of the company’s total orders. Depending on the nature of your business, you can monetize your app through in-app purchases, freemium models, or paid apps to generate additional revenue. If your users enjoy your app, they will gladly pay for it.
#5 24/7 Access
Mobile apps provide customers with 24/7 access to products and services, offering targeted messaging and convenient access compared to websites. Certain apps even work offline, enabling customers to find answers to their questions anytime without speaking to a service representative. With a mobile app, customers can easily access the information they need without having to search through multiple web pages. The convenience offered by a mobile app is highly valuable and establishes your brand as a trusted resource customers can rely on repeatedly.
#6 Improve Customer Engagement
Mobile apps captivate users significantly more, with seven times longer browsing than on mobile browsers. They create more immersive experiences, offering brands better chances to foster customer engagement. Furthermore, it is highly probable that your target audience initially downloaded your app, granting you numerous opportunities to engage with the right individuals at the right juncture.
Your brand can connect with customers in various ways through an app. By having a product feed, users gain additional control by accessing features like favoriting products or curating shopping lists. Additionally, integrating your app with a review tool enables easy collection of feedback from your most devoted customers.
#7 It Saves Time
Studies have confirmed that using an application is more time-saving compared to using a website. Loading time or potential crashes can cause delays when accessing a website, whereas an app provides customers with quick and easy access to your business services. A 2019 study projected that mobile app payments would increase from 41.8% in 2019 to 52.2% in 2023.
A business app offers many benefits. All of them affect the company’s income, just in an indirect way. If you manage to increase brand awareness through the application, your products will begin to sell better on other marketplaces. If you offer a good user experience, you can retain more customers and turn them into repeat customers. The listed benefits should be enough to make the final decision to create a mobile business application.